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men's skin care, men's cosmetics / makeup for men
 why do you need skin care a history of men's grooming
 when to use 4VOO products purpose of ingredients
 how to use 4VOO products: celebrities and testimonials
  men's skin care   men's cosmetics / makeup
why do you need skin care
  most men take better care of their footwear than of their skin. we all know that you must clean, protect, and polish leather to ensure that it retains its appearance and longevity. so our question to you is, why would you take better care of your shoes than of your face?

  general skin care focuses upon the outer layer of our skin, which is the epidermis. starting off soft and round, a skin cell transforms itself into a thin hardened disc as it migrates to the surface where there it forms the stratum corneum, or the horny layer. after approximately two weeks, these skin cells are sloughed and replaced by new ones.

  our skin contains sweat and sebaceous glands. sweat glands produce perspiration, which is carried to the surface through pores to cool ourselves, and sebaceous glands produce sebum, a waxy lubricant that is carried to the surface through pores to moisturize and protect. for people with oily skin, perspiration, environmental contaminates, sloughing skin cells, and an abundance of sebum form a cocktail to clog pores and cause blemishes. people with dry skin produce lower levels of sebum leaving the skin unprotected, dehydrated, and rough.

  the concept of general skin care is to maintain a proper balance by cleansing, moisturizing, and protecting. 4VOO has formulated the distinct man line of skin care products for men to do just that.

when to use 4VOO products
  if you have just begun a skin care regime, you may be uncertain as to what products to use, and when. to assist you, we have developed a table that addresses three separate levels of skin care, and the steps involved for each.

  first choose whether you desire a basic, essential or enhanced program. once you have chosen the program, look at the table to identify which products you require, and the sequence in which the products are to be used, morning and night. adhering to a disciplined 4VOO men's skin care and men's cosmetics / makeup regime will ensure that you obtain maximum visible benefit for your effort.

am basic program essential program enhanced program
1 shave cream/gel pre shave oil pre shave oil
2 facial balancing cleanser shave cream/gel shave cream/gel
3 repairing after shave balm facial balancing cleanser facial balancing cleanser
4 maximum renewal moisturizer repairing after shave balm repairing after shave balm
5 rejuvenating eye gel rejuvenating eye gel
6 maximum renewal moisturizer maximum renewal moisturizer
7 face and body bronzer face and body bronzer
8 confidence corrector tinted shimmer
9 enhancing eyeliner
10 lash & brow styling glaze
11 lip maximizing serum
12 confidence corrector
13 shine reduction powder
pm basic program essential program enhanced program
1 facial balancing cleanser facial balancing cleanser facial balancing cleanser
2 maximum renewal moisturizer deep exfoliation scrub * deep exfoliation scrub *
3   energizing mask * energizing mask *
4   rejuvenating eye gel rejuvenating eye gel
5   dynamic lift treatment dynamic lift treatment
7   maximum renewal moisturizer maximum renewal moisturizer
8     tinted shimmer
9     enhancing eyeliner
11     lash & brow styling glaze
12     confidence corrector
13     shine reduction powder
14     moisturizing lip protector
 
* use these 4VOO men's skin care products once each week for dry skin,
twice for normal skin, and three times for oily skin.

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